Better Homes Real Estate To Be Revived by Realogy
By JAMES R. HAGERTYOctober 8, 2007; Page A16
Realogy Corp., which owns the Coldwell Banker and Century 21 real-estate brands, plans to relaunch another brokerage chain called Better Homes and Gardens Real Estate.
Realogy, Parsippany, N.J., said it has reached a 50-year agreement to license the Better Homes and Gardens brand name from Meredith Corp., a publisher in Des Moines, Iowa, that produces the magazine of the same name. Terms weren't disclosed.
Realogy, owned by the private-equity firm Apollo Management LP, intends to seek franchisees for the Better Homes real-estate brand nationwide and expects that offices under that name will begin opening in mid-2008.
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